The place to start your Market Research is with what you already know. Write out the answers to the following questions. Don’t worry if you don’t know or are unsure of the answers. The analysis will show you what you need to know and in the context of why you need to know it. Once you have established what additional information you need and why you need it, the process of finding the information is much easier because it all makes much more sense.

Instructions: Review each question thoughtfully. Jot down what comes into your mind first. If you don't know the answer, skip that question and move on to the next. Areas left blank will identify issues where further market research and/or the advice of an experienced counselor may help. There are no right or wrong answers. After responding to each of the points introduced below, submit the form to receive a copy via the email address(es) specified.