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Email Marketing for Small Business
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Maximize client and prospect relationships using a flexible, measurable, and cost-effective email marketing solution that enables you to easily manage your email marketing program including promotional campaigns, newsletters, PR, and other communications. Exceptional deliverability, detailed reporting, and proactive customer service provide the tools you need to impact your marketing and business objectives, as well as your bottom line.
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Learn about...
Why Email Marketing?
Email marketing is an important component to any organization. Not only is it a cost-effective marketing strategy, it also enables your business to send relevant and timely messages that build trust and strengthen brand recognition. Learn how easy this can be by signing up for a free trial.
Features and Benefits of Email Marketing
As a small business, there are specific features and associated benefits to utilizing an Email Marketing Software solution as an effective business development strategy:
| Features |
Benefits |
| Campaign Creation |
Utilize established and proven marketing techniques to create customized, targeted and personalized communication campaign strategies that will deliver results |
| Responsive Support |
Leverage the knowledge and resources of an experienced email marketing team through proactive customer service, responsive support, online training and educational resources |
| Reporting & Analytics |
Analyze your email campaigns' performance to ensure you are achieving the optimal ROI with detailed reporting, benchmarking, and real-time analysis |
| Deliverability |
Ensure that your email reaches your recipients with your brand and design intact using tools such as ISP whitelisting, delivery auditing, message validation techniques, and anti-spam practices |
| Email Templates |
Take advantage of customizable templates such as newsletter, promotion, survey and PR to stay in touch with customers, new prospects and the media |
| List Management |
Manage your contacts efficiently by using customizable fields to capture, profile and segment your contacts over time. Easily import contact files manually or create auto-imports in real-time |
| Image Hosting |
Create campaigns that are visually appealing and effective by storing, sorting, organizing and efficiently uploading images |
| Web site Integration |
Utilize Web site features such as forward to a friend, email surveys, RSS feeds, preferences update, opt in confirmation and unsubscribe to comply with anti-spam practices and facilitate more user engagement with your business |
Scalability of Email Marketing Campaigns
With a productive Email Marketing Campaign, your business will surely grow. Therefore, select an Email Marketing Software solution that can grow with you. The two main factors that affect choice are email volume and features. Based on the size of your business needs, feature options may include.
Small Business Solutions
Big Business Solutions
Mass Marketing Solutions
10 Great Reasons for Utilizing Email Marketing
In addition to the obvious reason of increasing sales, there are further reasons why utilizing a well-designed and maintained Email Marketing Software solution can be good for your small business:
- Know who your customers and prospects are by establishing, profiling and sorting contact lists
- Cost-effectively maintain contact lists both manually and in real-time with file import options
- Leverage established and proven online marketing techniques to ensure ROI
- Ensure that messages sent are received
- Comply with anti-spam practices with automated user opt-in and opt-out features
- Secure experienced, timely and comprehensive customer service support and training resources
- Easily manage your email marketing program including promotional campaigns, newsletters, PR, and other communications
- Select features, payment cycles and client support options that best align with your business needs
- Maximize ROI by implementing an email marketing program strategy used successfully by others on a global scale
- Increase sales by more consistently and effectively reaching your target market audience through email marketing
Where to Begin
Select any one of the following options to learn more or to begin developing an email marketing strategy to support your business development objectives:
- Request Free Trial
- Register for a Free Demo
- Contact your BUZGate Educational Champion
- Call toll free at 1-888-276-6861
About Your Educational Champion
"Bronto Software, Inc. is a leading email marketing software company dedicated to helping businesses of all sizes become better email marketers by delivering powerful software solutions that help to create relevant and profitable business relationships through online marketing strategies, and by providing proactive client support and educational resources regarding email marketing best practices, standards and tactics for success."
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Note: This information is presented to provide a general overview of small business options and related services. It is not intended to be an exhaustive representation. Data has been compiled by the Knowledge Institute for informational purposes only. Content is provided on an "as is" basis and is not intended to, nor does it, provide advice or create a customer relationship between the Knowledge Institute, BUZGate™ and/or any other organization named herein, and any reader.
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page updated:
August 19 2008
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