Public Relations for Small Business

Generate visibility for your company. No matter who or where your audience is, PR Newswire delivers your news, announcements, digital photos and logos, streaming audio and video to them in the fastest, most comprehensive and cost-effective way available. PR Newswire offers a variety of small business tools to help you reach all your critical audiences including media, investors and potential customers.

Thanking Your Industry Expert and Educational Sponsor

Learn about...

Why Public Relations

A news release can help you create visibility for your product, service or brand. Whether you use local advertising, telemarketing, a sales staff, or simply work solo on the phone, you need to communicate your message and increase the profile of your company. Using a credible commercial newswire to distribute your message can produce significant outreach at an affordable cost.

PR Newswire, the world's largest electronic distributor of news releases, has tens of thousands of members worldwide - many of which are small businesses just like yours. These companies benefit because their releases are read by editors across the country. A well-placed article, even in a small local publication, can often lead to significant business rewards..

>> FAQs >> Writing Tips >> PR Tips >> Request Info

Writing Tips

For any announcement to be considered newsworthy it must have a broad, general interest to the target audience and a strong news angle, such as material information, new development, drama, human interest, local angle, or consequence. In addition, your release needs to be written in a journalistic, rather than marketing style. It should be objectively written as though a reporter were writing the story for you. Most importantly, your release needs to "inform" people, NOT just sell them something. Select from any one of the following topics to access further helpful information about writing tips:

• Headline Formats
• Writing Style Requirements
• Length Requirements
• Bullet Points
• Writing Tips for Features Releases

>> FAQs >> Writing Tips >> PR Tips >> Request Info

Message Targeting

No matter who or where your audience is, PR Newswire delivers your news, announcements, digital photos and logos, streaming audio and video to them in the fastest , most comprehensive and cost-effective way available. Wire distribution means satellite, landline or Internet delivery directly into information systems of more than 22,000 media outlets worldwide, plus your news will reach more than 4,200 Web sites that carry PR Newswire member copy (e.g. MSN, Yahoo! and AOL), including PR Newswire's media-only Web site that is accessible by more than 90,000 registered journalists. The enormous amount of traffic on these sites gives your news release the potential audience of millions. You may also target your news release to reach specific market segments as follows:

>> FAQs >> Writing Tips >> PR Tips >> Request Info

Measuring & Monitoring Progress

Once you have distributed a news release via PR Newswire you can monitor and measure the impact of the news release. PR Newswire will provide you with a host of small business tools to help you track your effectiveness, many of which are included at no additional charge with PR Newswire's U.S. newslines.

>> FAQs >> Writing Tips >> PR Tips >> Request Info

Additional PR Tools

PR Newswire offers a variety of tools to help you reach all your critical audiences including media, investors and potential customers. In addition, your message is distributed to among 4,200 Web sites, databases and online services--giving your content the potential audience of millions. Select any on of the variety of tools below to learn more about how you can get the word out about your company.

>> FAQs >> Writing Tips >> PR Tips >> Request Info

PR FAQs

To learn more about the benefits PR Newswire can provide visit PR FAQs or select from a representative sampling of FAQs below:

• What is a news release?
• What audiences will my release reach?
• Why does my company need a newswire to send out its message?
• When should I issue a news release?
• How can I use social media to spread the word about my business?
• Does a wire service guarantee that the media will pick up my release?

>> FAQs >> Writing Tips >> PR Tips >> Request Info

10 Great Reasons for Using PRNewswire

Using the wire ccan be beneficial to all companies who seek to increase awareness about their product, service or brand. For example,

1. Sending news releases over the wire is the most effective way to get news to the media.
2. The wire delivers your news to central editing computers at daily newspapers, newsweeklies, national news services (like the AP, Dow Jones, Reuters), trade publications and broadcast newsrooms.
3. News releases sent over the wire are archived more than 4,200 web sites, databases and online services (like Yahoo!, MSN.com, and AOL.com) where they are accessible by millions, including journalists, investors and general consumers.
4. PR Newswire offers over 50 years experience as a valuable source for legitimate and accurate news.
5. PR Newswire helps small business gain credibility and visibility as your news is intermingled alongside releases from major corporations.
6. Your news can be optimized for search engines such as Google, Yahoo!, and Ask Jeeves, making your message highly visible on the Internet.
7. Save time and money as news over the wire can be far less than the cost of postage. For example, about $200 is all you need to distribute a a standard 400 word news release to all the media in your state, appropriate trade publications and more than 4,200 Web sites, online services and databases.
8. As a member of PR Newswire, receive 24/7 customer support, 1-on-1 feature news counseling and complimentary news monitoring and reporting.
9. Take advantage of PR Newswire's unique opportunities to interact with members of the media.
10. Join the tens of thousands of members worldwide who rely on PR Newswire for getting news out about their businesses.

>> FAQs >> Writing Tips >> PR Tips >> Request Info

Where to Begin

Start benefiting from increased media exposure today by selecting any one of the following options:

1. Discover Review PR FAQs
2. Tap valuable PR Writing Tips
3. Use effective PR Tools
4. Request More Information
5. Sign up now

About Your Educational Champion

"PR Newswire Association LLC provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments."

"Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNetSM, eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, and Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London."

# # #

Note: This information is presented to provide a general overview of small business options and related services. It is not intended to be an exhaustive representation. Data has been compiled by the Knowledge Institute for informational purposes only. Content is provided on an "as is" basis and is not intended to, nor does it, provide advice or create a customer relationship between the Knowledge Institute, BUZGate™ and/or any other organization named herein, and any reader.