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10 Step Venture eMentoring Program™
Session 3: Market Research & Analysis
10 Step Venture eMentoring Program™

Module 3d: Other Sources of Market Data
Census Data
A useful source for demographic data is the US Census Bureau. Here you will discover detailed data on population demographics as well as business statistics including how many, types, and locations. Link: Search nationally for data at http://quickfacts.census.gov/qfd/index.html
Competitive Research Data
One of the best ways to find industry data on size, trends, and competition, is through the annual and quarterly filings required by the US Securities Exchange of all publicly traded companies. This information, known as 10k or 10q, is detailed and voluminous. Read what you want, but be aware that the SEC requires these firms to be as truthful as possible.
Link: SEC Filings and Forms (EDGAR) at www.sec.gov/edgar.shtml
Link: Search by specific company at www.freeedgar.com/Search/BeginSearch.asp
Business Credit Information
To obtain credit information on just about any company anywhere, use the Dun and Bradstreet credit reports and search database. There is a charge for certain data.
Link: D & B Information Request Form at www.dnb.com/us/
Now – on to Summary Session 3


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