Small Business Printing Resource Portal

Online printing resource portal offers access to high quality color printing as well as resources to support most all aspects of a quality print job including design hints, publisher tips, samples, pricing, FAQs and on-call, toll-free, professional expertise.

Thanking Your Industry Expert and Educational Champion

Learn about...

Why a Printing Resource Portal What are Marketing Communications Print Resources to Look For Printing Terminologies Marketing Collateral Examples

5 Steps to a Quality Print Job 10 Great Reasons New! Discount for BUZ Users Where to Begin About Your Educational Champion

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Why a Printing Resource Portal

Producing a high quality marketing piece is more than just printing on paper with ink. As a small business, you want to also be sure that your marketing materials facilitate the following beneficial outcomes:

• Make the right first impression
• Build your brand image
• Motivate customer contact
• Inform and differentiate from the competition
• Increase sales

To ensure such positive outcomes it is important to work with a trusted and knowledgeable printing expert that listens to your business needs first and then provides the services and resources that best fit your needs. Your BUZGate Educational Sponsor, Printing Resource Portal.

What are Marketing Communications

Marketing communication is concerned with the creation and distribution of company-focused messages that provoke a specific and desired response from a target market or audience. While this communication process can be in the form of advertising, branding, direct marketing, graphic design, marketing collaterals, packaging, promotion, publicity, public relations, sales activities, sales promotions and online marketing, the most common and often cost-effective communication medium is print. It is therefore; very important for a small business to develop a trusted working relationship with a printer where a range of assistance is available on-call to ensure desired marketing communication results. Select from any one of the links below to begin learning how such a quality relationship can support your marketing communication impact.

Print Resources to Look For

When investigating which color printer to work with, consider looking for the following resources and services in order to ensure that you select a professional and experienced provider with a proven track record of successful results for its clients:

• Access to Print Samples - Look at how other client's work has been produced to evaluate quality
• Free Technical Review - Learn before you pay for printing how the piece will come out
• Online Pricing Calculation - Know in advance what quality production will cost
• Mailing Services
• 100% Satisfaction Guarantee - Options to reprint or refund if not fully satisfied with the printing results
• Multiple File Format Support - e.g., Microsoft Publisher, Word, Excel, Home Publishing, Powerpoint, PhotoDraw & Works; Quark XPress; Adobe Pagemaker, InDesign, Illustrator, Photoshop, FrameMaker & Acrobat; Corel DRAW, PHOTO-PAINT, WordPerfect, Lotus, Ventura, Bryce & Quattro Pro; Macromedia Freehand & Fireworks; Deneba Canvas; Serif PagePlus, PhotoPlus & DrawPlus; Claris Works; AppleWorks; Broderbund The Printshop (version 15, 20-22), PrintMaster & Calendar Creator and others.
• Professional Guidance
• Design Hints
• Publisher Tips & Tricks
• Pro-Active Communications
• On-call expertise, toll-free (1.800.930.6040)
• Proven Track Record
• Industry Recognition
• Awards
• Client Testimonials

Printing Terminologies

Knowing some of the basic terms associated with quality color printing production will help you to make more informed choices and decisions when creating your marketing materials.

Marketing Collateral Examples

There are many ways to effectively spread the word about your products, services or organizational mission. Select from any one of the following marketing collateral categories to learn more about your options and how to go about producing quality results:

Brochures Posters Product Sheets Sell Sheets Flyers Postcards Rack Cards Business Cards

Greeting Cards Note Cards Bookmarks Door Hangers Newsletters Stationery Letterhead Envelopes

Catalogs Booklets Calendars Presentation Folders File Folders Statement Stuffers CD Covers Custom Printed Pieces

5 Steps to a Quality Print Job

Follow the five easy steps below to create a quality marketing communication piece to support your sales objectives:

1. Request Free Print Samples
2. Review Design Tips
3. Produce and submit a draft for Free Technical Review
4. Select job format and quantity to obtain pricing
5. Request proof and submit final version for quality print production and efficient turnaround

10 Great Reasons to Use a Print Resource Portal

There are many reasons why using an online Print Resource Portal for all of your quality color print jobs could make sense for your small business including:

1. 24/7/365 access to Print-related resources
2. On-call expertise toll-free (1.800.930.6040)
3. Support for quality printing from Multiple File Formats
4. Free Technical Review and feedback of print project "before" going to production
5. 100% Satisfaction Guarantee with the option to reprint or refund if not fully satisfied with the results
6. On-line, efficient professional guidance with Design Hints Publisher Tips & Tricks
and Pricing Calculations
7. Timely and pro-active communications regarding tips, tools, promotional savings and other values
8. Convenient access to Printed Samples
9. One-stop shop for most all marketing collateral needs including brochures, cards, newsletters, stationery, catalogs, booklets custom projects and mailing services
10. Ensure desired marketing communication results on time and within budget

For BUZGate users who have just learned about a Printing Resource Portal for the first time from this page, your educational Sponsor, PrintingForLess.com, is offering a $50 discount coupon on any order when you specify Coupon Code: BUZ50. It pays to educate yourself when seeking to grow your business.

To begin establishing a quality printing relationship for much or your marketing communication needs...

1. Use Coupon Code BUZ50 for $50 Discount
2. Request Free Print Samples
3. Obtain a Free Custom Quote
4. Secure a Free Technical Review
5. Email your BUZGate Educational Sponsor, or
6. Call 1.800.930.6040

"PrintingforLess.com (PFL) provides high quality printing services, support and color production for short and medium run color printing projects. With the goal of providing the best possible customer service, support, and quality printing, PFL excels at fast turnaround high quality output and total customer satisfaction."

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Note: This information is presented to provide a general overview of small business options and related services. It is not intended to be an exhaustive representation. Data has been compiled by the Knowledge Institute for informational purposes only. Content is provided on an "as is" basis and is not intended to, nor does it, provide advice or create a customer relationship between the Knowledge Institute, BUZGate™ and/or any other organization named herein, and any reader.

page updated: July 08 2008