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Franchising Terminology and Definitions

Below are some of the terms associated with the franchising industry. Familiarizing yourself with these terms will help you to navigate franchise opportunities more efficiently and productively.



Acknowledgement of Receipt - The final page of an Offering Circular, which once signed, indicates your reception of documents on a specified date.

Agreement - The franchise "contract."

Arbitration - A dispute mediating process in which each side selects their representative, in addition to the participation of a chosen third (impartial) individual.

Area Development Rights - Your entitlement to open several franchise locations in a specified area.

Assignment /Fees - The monthly fees paid to the franchise company in order to support corporate marketing and advertising. This fee is typically a percentage of your gross revenues.

Business Format Franchise - A type of franchising where the franchise company often provides an "out of the box business" that establishes you as a business owner who offers distinguishable products and services, and also supports you with a full range of services, including site selection, training, product supply, marketing plans, and even assistance in obtaining franchise financing.

Capital Required - The amount of cash you are required to have available.

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Default - To discount the manner in which you agreed "to perform."

Designated Supplier - Approved, chosen suppliers of products and services - all of whom meet the requirements of a particular franchise company.

Disclosure Document - Also referred to as an "Offering Circular," this is the FTC required background and contractual information presented to you by franchise companies.

Earnings Claims - Assertions of specific acquired sales levels or profitability levels declared by franchise companies.

Exclusive Territory - The "territory" offered to you by a franchise company, which prevents the franchisor from establishing any other location within your designated area.

Federal Trade Commission (FTC) - The federal agency, based in Washington, D.C., regulating a variety of trade practices, including the franchise industry.

Financial Matters - Franchise Opportunities' solution to your questions pertaining to monetary needs. When you log onto the Franchise Opportunities website, this is housed on the left side of your screen, Financial Matters provides a list of franchisors that have financing programs, as well as referrals to third parties who lend capital to potential franchisees.

Franchise - The rights you acquire to offer specific products or services under explicit guidelines at a certain location for a declared period of time.

Franchise Explorer - Franchise Opportunities' answer to simplifying your franchise search. When you log onto the Franchise Opportunities website, this is displayed on the left side of your screen, the Franchise Explorer allows you to search through a directory of franchises in a swift and simple manner - via industry and sector, capital requirements or your desired investment range.

Franchise Fee - The amount of money you pay to the franchisor to acquire the franchise. This gives you the limited rights to their proprietary information (i.e., trade name, trademark, etc.).

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Franchisee - The operator or owner of one more franchises.

Franchisor - The company owning / controlling the rights to grant franchises to potential franchisees.

FTC Rule 436 - Passed in 1979, this law regulates the franchise industry by setting forth "disclosure" requirements and prohibiting franchisors from making earnings claims.

Industry - The category of business that a specific franchise belongs to; an all-encompassing area of business that incorporates several different sectors.

Initial/Ongoing Training - The initial and all subsequent training offered to franchisees in the operations of a specific business.

Initial Investment - Typically considered as the initial cash investment required for you to begin a franchise. This can include the franchise fee and other "startup" expenses you may sustain, but may not be reflective of your total investment.

Master Region - A significantly large territory obtained by a franchisee with the objective of subdividing and reselling individual franchise locations.

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Net Worth - Total assets, once you've subtracted your total liabilities.

Non-Compete Clause - Some franchise agreements exclude you from competing in any way with the franchised company upon termination, non-renewal or other sale or transfer.

Offering Circular - Also referred to as the "Disclosure Document" and "Uniform Franchise Offering Circular (UFOC)," this document provides background information from over 20 different categories as well as a copy of the proposed franchise agreement.

Operations Manual - Generally consists of several volumes, it contains all pertinent information regarding the operation of a distinct franchise.

Product Format Franchise - Once the rights to market a product or service have been acquired, and they do not constitute the majority of all that you offer, you have a "product franchise."

Product/Trade Name Franchising - A type of franchising where the franchise company owns the right to the business name or trademark and sells that right to a franchisee.

Public Figure Involvement - The nature of the agreement between a well-known public figure and a franchisor must be disclosed, when regarding the endorsement of a franchised product/service.

Renewal - When pertaining to the context of a franchise relationship, it refers to your signing a new franchise agreement once the prior agreement expires.

Resource Center - Franchise Opportunities' explanation to your questions and your research guide as you investigate those franchises you wish to pursue. It includes a Self-Evaluation, Glossary and Tips and even an online method of calculating your net-worth - a "net worth" calculator.

Sector - The categories included within a broader scope of franchise opportunities, otherwise known as the Industries. The sector permits for a more detailed look into the franchise you desire, as well as easing the search process.

Start Up Costs - The required amount of money the franchisor will request that you - a new franchisee - have to invest in the new franchise unit it its earliest stages of development.

Uniform Franchise Offering Circular (UFOC) - Also referred to as the "Disclosure Document" and "Offering Circular," this document provides background information from over 20 different categories as well as a copy of the proposed franchise agreement.

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About Your Educational Champion

www.FranchiseOpportunities.com "FranchiseOpportunities.com is a part of FranchiseOpportunities Network, a lead generation network that facilitates connections between franchisors, franchisees and related product and service providers. FranchiseOpportunities Network manages multiple franchise and small business recruitment web portals including FranchiseOpportunities.com, FranchiseForSale.com, SmallBusinessOpportunity.com, FoodFranchise.com, RestaurantFranchise.com, BestFranchiseOpportunities.com and FranchiseOnline.com."

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Note: This information has been compiled by FERAD for educational purposes only in order to convey a general overview of the options and related services available to small businesses in the subject areas introduced. Content is provided on an "as is" basis and is not intended to be an exhaustive representation, nor does it provide advice or create a customer relationship between FERAD, buzgate.org, its affiliates and any other organization named herein, and any reader.
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