Free CRM Software: What's really free?
One of the nicest words a small business owner with limited time, money and resources wants to hear is free.
It also helps when free equates to something as important as Customer Relationship Management (CRM) Software and does not mean free for a limited time period or other conditions covered in fine print.
Small Business CRM Learning Topics:
Technically, nothing in this world is really free. To some degree, there is typically some time requirement involved. As anyone in business knows. time is money. From this perspective, how do you productively evaluate a free small business offer? Here are 5 tips for evaluating free offers from a cost-benefit perspective.
In terms of CRM Software, Insightly offers a small business plan that can be used for free, long term and includes free support.
In the case of CRM, this means that you have a reason to believe that your small business might benefit from improving the way that it currently manages business relationships. To learn more about how CRM Software might productively address this, read Can CRM Software Increase Sales?
To assess the value of a free CRM Software offer, compare how you are managing relationships now against the features and benefits offered by using an online CRM and project management software application. How might your operation save time and money, as well as impact increased sales volumes adopting this new approach?
With Insightly CRM Software, read Small Business CRM: What's in it for me? to learn how, as a small business, you can be up and running on the same day.
To measure ROI when adopting a CRM Software application, you want to benchmark the number of prospects, customers and sales you are managing now against future growth. For example, one month after adopting CRM software, is your small business increasing the number of prospects and customers managed, and is this contributing to increased sales? Are you also experiencing improved productivity and efficiency?
In summary, when adopting new software - free or otherwise - the goal is to improve your small business operation in some way. In the case of CRM software, there should be measurable improvements in business relationship management and outcomes.
"...that in a recent survey of small businesses, Insightly CRM Software ranked high for improving customer communications, providing a comprehensive business overview and improving customer service? CRM features were also recognized for improving sales and relationship tracking and management."
Learn More: Page 1 | 2 | 3 | 4 | 5 Go to Top of Page
Other CRM Learning Topics:
Sales #101 | CRM & Project Management | CRM Features & Benefits | Free CRM | CRM Training